- Meet Lauren -
I live in Greenville, South Carolina with my husband Neil and our two kids. Growing up in the Midwest, I was the youngest of three girls. I grew up on a steady diet of video games and science fiction, and I still love those things today.
My love of clothing design grew from a passion for vintage clothing and studying how the pieces were assembled. I taught myself how to sew by altering clothing from thrift stores, which turned out to be much cheaper than buying new fabric. From learning how to sew, it was a natural progression to making original designs and eventually, starting my own brand.
A part of this brand’s ethos is no zippers, snaps, or buttons; we work on a strictly pullover, ties, and elastic-only model. This rule keeps design work both challenging and interesting. For me, design is all about problem-solving. At this stage, throwing a zipper in feels almost like cheating. Wraps, ties, and elastic adapt to the wearer – they breathe and move with the body. To me, this is comfort.
Nowadays, my notion of comfort is growing to include wearability and versatility. I want the pieces we sew to suit many styles and uses, to translate from day to night effortlessly, to work on days when you’re constantly on the go without restricting movement. Ease of wash is nearly as important as ease of wear. Most of our styles are machine washable, and this directly influences comfort – moms with kids, travelers on vacation, messy humans like myself – we feel more ourselves when we know what we’re wearing is durable, long-lasting, and washable.
All of our products tell a story, and I want it to be a positive one. While we make everything in our studio, the story doesn’t start there. It begins with the plants that are harvested and woven into textiles in countries thousands of miles away. Our pure virgin wool comes from sheep raised in the Pacific Northwest, our denim comes from the USA, linen from Europe, and our hemp textiles from China. It’s a long chain of relationships, accountability, and trust, from the farms to the textile mills, to the suppliers, to our studio here in Greenville. I want our customers to get excited about not only supporting our small brand, but the entire chain involved.
For more, feel free to check out the interview below.